It’s actually the first time I heard the term usp. It’s very fresh. This gives me a more specific understanding of fashion business. It’s obvious that some brands use marketing methods, but they are very It is hidden implicitly in the designed objects, making it difficult to detect.
The courseware also talked about very popular topics at the moment, and the embodiment of sustainable development in fashion. I immediately associated it with a very wasted material under the influence of the current epidemic-masks. As an important tool for epidemic prevention, it is frequently used and discarded, and a lot of garbage has been accumulated. I think masks are very useful when considering health and cleanliness.
So first of all, the item of brain storm was mask, but then I got stuck. I didn’t know how to choose the pathway, so I used the tree diagram to extend all my thoughts on masks. After finishing, I felt that I thought too much. After divergence, I should focus more on extending an idea instead of diverging randomly. For example, I wanted to make a clothing design at first, and finally it gradually derives into a website design. The focus is different.
It’s not that this kind of thinking is not well dispersed, but it also has the advantage of expanding one’s own ideas. In this case, many very unique ideas may come to mind, which will have miraculous effects. In the process of continuous production, I feel that I can better understand that the original intention of an item design is actually to serve people, so that it can reflect the greatest commercial value and people will buy it. This is something I haven’t thought about before.