This class is actually very similar to the previous session2, but I need to further analyze the needs of customers. Before, we only need to roughly understand the customer’s age, preferences, income, etc. This time, I’ll need to understand the customer from the product and what kind of products can attract which kind of customers? This is also helpful to the direction of my future pathway —design. For example, the very popular brands Shushutong/rui are all because the brand positioning is very consistent with the market demand, so they can be so famous and popular. They have managed to make customers truly favorites and wanted clothing.
I think after this class I can understand more clearly that the first step in designing a piece of clothing is to do market research and understand the true thoughts of customers. These can be learned from all aspects of their lives, so it is vital to contact in reality and research that should be made are indispensable. And then conduct in-depth analysis and conception.
I think product pricing is also one of the important factors that affect customers’ purchases. For example, for the same type of item, after comparing the brands and prices of all parties, people will make a choice about which one to buy. Generally speaking, the same type of item Basically, people will only buy one or two pieces. At this time, it is important to be able to attract customers to buy.