Author: Jiaying Hu

Although I wrote a similar promotional writing (about shoes) before, I can quickly understand the key points, but I carefully read the content in the ppt and found that it is still a bit different. For example, I was only analyzing the designer’s work before. With style characteristics and ready-to-wear series characteristics, this time I… Continue reading TOOLBOX session 10 Promotional writing

Brain storm is a very important process, especially in deciding what to design. How to do it, and what it will look like, is to give priority to this step, otherwise it will be time-consuming to return to the union at the end. I learned how to think effectively in this step. It is very… Continue reading TOOLBOX session 7

This class is actually very similar to the previous session2, but I need to further analyze the needs of customers. Before, we only need to roughly understand the customer’s age, preferences, income, etc. This time, I’ll need to understand the customer from the product and what kind of products can attract which kind of customers?… Continue reading TOOLBOX session 6 Customer profiles

For this analysis class, I enjoyed the whole process very much. From the beginning of choosing the designer to analyzing the ready-to-wear collection, although I also encountered some problems, for example, I am not familiar with the use of many vocabulary, and writing articles will get stuck for a long time, but in the end… Continue reading TOOLBOX session 5 Collection Analysis & Shoes design

I invited a friend of mine to shoot. I thought about a theme before shooting. I think my design is very oriental, so the style I set is Japanese. I painted her makeup, and I decided in advance, what kind of hairstyle should she wear in her outfit (black Japanese uniform). I am equivalent to… Continue reading TOOLBOX session 9 Media

At this stage, I tried a lot of new things myself, such as the effect of glue and various beads on a picture. I also used my own lip glaze for color rendering. I think I was too in a hurry, and I painted only one to present. I will prepare more time for subsequent… Continue reading TOOLBOX session 8 Illustration

The museum series of surveys and related homework are very messy. I know what homework we need to complete while doing it. Of course, the first critique also helped me sort out to a large extent. One thing I must mention is that when doing homework, it is a good practice to write down the… Continue reading TOOLBOX session 4 V&A Musem

In the early stage, I was always worried about what kind of accessories, bags or clothing I chose to shoot. For this kind of work, I would hesitate every time because I didn’t know which one would show a better shooting effect. I slowly learned to start from a specific angle. For example, if I… Continue reading TOOLBOX session 3 Styling

At the beginning, I couldn’t clearly understand what the homework requires us to do, but slowly, after reading the ppt over and over again, I realized that this lesson requires us to use the app to design patterns. I think I enjoy the process of drawing and collage, because I am better at this, although… Continue reading Induction Class 2 

Everyone has their own favorite style of dressing, don’t need to judge the other party based on what one wears. I can also learn from the advantages of the other person’s dress. Online stores will do their best to introduce as much as possible (except for Chanel, I really find it very inconvenient to choose… Continue reading TOOLBOX session 2 Customer profile and Shop report